The Mouvement Jeunes et Santé Mentale (MSJM) is a movement that fights against the medicalization of social issues experienced by young people between the ages of 14 and 35. In search of a refreshed brand image, we worked to create a new graphic universe for them, print and digital communications as well as a range of products, all so that they could better address their broad target and stand out from other organizations and movements. The project was carried out in collaboration with Danja Codina (designer) and Carolyne Fabre (designer) and was a finalist during the pitch period.
